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TD | Why MusiCounts

Branded Content | MusiCounts TD Community Music Program 

Branded content / Mini - Documentary about the MusiCounts TD Community Music Program. Hosted by JUNO-nominated Toronto musician Scott Helman as he sets out to learn more about this organization that puts instruments in the hands of kids who need them most. Along the way, Scott speaks with musicians including LIGHTS, Jully Black and Kevin Drew, who share stories of music’s significance in their own lives. We also learn, from neuroscientist Dr. Jessica Grahn and 2013 MusiCounts Teacher of the Year Mark Reid, why opportunities to explore music through community programs are more important than ever. 

Produced by: The Mine | Diamond Integrated Marketing